Could new-look sponsored ads on Google affect traffic?
You may have noticed a subtle but very important change to the design of the results page on Google. Before, the sponsored ads were clearly defined with shading, but intermittently they have removed...
View ArticleWhy you should think twice before installing an ad blocker
Online business is at a very crucial crossroads at the moment. As we have discussed in previous blogs, some companies are managing to generate enormous valuations for their startups, yet are struggling...
View ArticleWhat can small businesses learn from Amazon’s success?
Founded twenty years ago, Amazon has become one of the behemoths of the internet age. It has survived one .com meltdown and continued to grow from its initial online bookselling origins to its current...
View ArticleFree website self-builder services – too good to be true?
As one of the main providers of low cost website design to small businesses in the UK, we at Rosco have a great understanding of what business owners want in relation to their online presence. When we...
View ArticleThe Holy Grail: how to build customer loyalty
In the age of the internet, you may think that on old fashioned thing such as customer loyalty might be dead. People use comparison sites, switch providers at the drop of a hat, and use the ‘Price Low...
View ArticleVery public, and very permanent. Why you should be so careful interacting...
One of the great things about social media for small businesses is the ability to interact with potential customers instantly. It’s so easy now to test out a concept, get feedback on a new product or...
View ArticleNew small business website: a good time to re-brand?
Maybe you have not had a website before, or you are updating a tired, old one, but the opportunity of getting a new website is often a point when small business owners think about a re-brand. This...
View ArticlePop-up ads: an irritation or a threat to online businesses?
Perhaps one of the biggest gripes for people using the internet are pop-up ads, particularly ones that suddenly spring into life and take over your screen. For me it always feels like an incredibly...
View ArticleThe Christmas corporate e-card: a worthwhile festive mail-out?
Most people consider the quantity of emails they receive to be excessive. Around the end of December the email levels dip a little as the festive season tends to be quiet for product launches for many...
View ArticleBlack Friday-style discounting a dangerous game for small businesses
Like many over-hyped things in America, eventually they found themselves on our shores. Black Friday seems to have crept up on us over the past few years, but this winter it properly landed with a huge...
View ArticleWebsite Speed Can Affect Your Business
The speed at which your website loads can have a significant impact on your overall business. If your website takes more than five seconds to completely load, then research has shown that you are...
View ArticleWhy you need to remember the point of digital marketing
Small business owners have a difficult job when it comes to allocating marketing budget. For the majority, the budget is pretty tight and they will often have to spread that across all the different...
View ArticleAre Business Cards Still Relevant for Small Businesses?
Anyone who has read the book (or seen the film) American Psycho will know that some people can get quite obsessive over business card design. Although they don’t always say much about the individual...
View ArticleDo I Need a Logo for my Small Business?
The short answer is “no, you don’t”, but that immediately dismisses the fact that the majority of companies have them and defend them with vast sums of money through legal teams. So, it would be fair...
View ArticleGoogle to Start Charging for Webmail
This week Google has announced it will be charging small businesses to use its web-based group of tools, Google Apps, which includes Gmail. New businesses with 10 or fewer employees will now be charged...
View ArticleWhat is a Brand Identity?
You’ve got the literal elements of a ‘brand’ in place: a name, a logo, a website, etc. Does that mean that you have a unique brand identity that makes your business memorable and professional?...
View ArticleDoes Your Website Need a Redesign?
When you first launched your website, it probably looked great and performed exactly as you needed it to. A new website can make your overall business look professional, and will really help create...
View ArticleThe Holy Grail: how to build customer loyalty
In the age of the internet, you may think that on old fashioned thing such as customer loyalty might be dead. People use comparison sites, switch providers at the drop of a hat, and use the ‘Price Low...
View ArticleCreate Website Content for your Ideal Customer
One of the key things anyone creating a website for their business, large or small, needs to remember is that it needs to appeal to their ideal customer. In order to do this you need to think of your...
View ArticleThe Importance of Website First Impressions
Your website’s appearance is one of the most important factors in determining how successful it is at converting visitors into customers. When a potential customer visits your website, they make a...
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